1. Although social media was first let loose to the world during our peak teenage and adolescent years, this gives no indication that our generation is better suited for a social media managers position. Yes we may have learned first but is it really that difficult to start a Facebook or Twitter account and start friending or following people? The social media learning curve is that of baking cookies... follow the instructions and you are ready to go. Not only does a social media manager need to be adept in the virtual social media field, the position also requires expertise in management as most 25 years old have no experience in managing others leaving a void in these young individuals qualifications.
2. My guess is that there was a change in page administrators on October 22, 2011 for the 15th anniversary of the arts center. This would be a perfect time to revamp the Zoellner's Facebook page in honor of its anniversary.
3. Some ideas to increase likes on the Zoellner's Facebook page is to provide an incentive such as being put in a raffle to win free tickets for an upcoming show or performance hosted at Zoellner. Another idea is to hang up posters around the school such as in the freshmen dorms in order to spread awareness of the page to in let people know the page exists which will help to promote likes.
