1. Although social media was first let loose to the world during our peak teenage and adolescent years, this gives no indication that our generation is better suited for a social media managers position. Yes we may have learned first but is it really that difficult to start a Facebook or Twitter account and start friending or following people? The social media learning curve is that of baking cookies... follow the instructions and you are ready to go. Not only does a social media manager need to be adept in the virtual social media field, the position also requires expertise in management as most 25 years old have no experience in managing others leaving a void in these young individuals qualifications.
2. My guess is that there was a change in page administrators on October 22, 2011 for the 15th anniversary of the arts center. This would be a perfect time to revamp the Zoellner's Facebook page in honor of its anniversary.
3. Some ideas to increase likes on the Zoellner's Facebook page is to provide an incentive such as being put in a raffle to win free tickets for an upcoming show or performance hosted at Zoellner. Another idea is to hang up posters around the school such as in the freshmen dorms in order to spread awareness of the page to in let people know the page exists which will help to promote likes.
Hopefully, this course will open your understanding of what it means to be an effective social media manager beyond being able to work with the tools. The field is a bit of the wild, wild west - and "rules" are more like guidelines. There's so much to learn from observation, but there's even more to learn from diving in.
ReplyDeleteIt's not just about being a consumer of social media - it's about knowing what content you created, share and what kind of conversations you will have with your audience to be able to effectively reach your communication goals.
Good guess on the page - it was in fact, August 17, 2012 when there was a change in administration. Kudos to digging that far back, tho.
Great ideas on the FB page awareness campaign. I'd have to see if I can budget a FB contest for the first suggestion. There are rules to that kind of engagement - we can cover that more in depth if your future goals include a campaign to increase FB page likes.